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Boutique hotels are all about personality, style, and giving guests a sense of place. Unlike larger resorts, these properties offer something truly special: they capture the spirit of their surroundings, combine it with thoughtful design, and deliver a warm, personal service. For travel agents, they’re a fantastic way to elevate an itinerary, helping clients experience a destination in a more authentic, memorable way. Whether it’s a chic hideaway in Paris, a countryside retreat in Tuscany, or an elegant stay in Rome or Milan, these handpicked hotels promise experiences that go far beyond the ordinary.
4* Palazzo Ripetta – Rome, Italy
Tucked away near Piazza del Popolo, Palazzo Ripetta combines historic charm with contemporary elegance. The building dates back to the 17th century and has been thoughtfully restored, preserving its architectural beauty while introducing modern comforts. Guests can enjoy stylish rooms, an inviting courtyard, and a restaurant serving authentic Roman cuisine. The location is ideal for exploring the Spanish Steps, Via del Corso shopping district, and the Vatican. Palazzo Ripetta is a great choice for clients who want to soak up Rome’s culture while still having a stylish spot to relax at the end of the day.
4* Secret de Paris – Paris, France
For clients who want something playful and romantic, Secret de Paris is a gem. Each room is inspired by a different Parisian landmark, from the Moulin Rouge to the Eiffel Tower, creating a sense of discovery with every stay. This boutique hotel is intimate and full of personality, with wellness facilities such as a steam room and sauna to unwind after a day of sightseeing. Located in the 9th arrondissement, it’s perfect for those keen to explore Montmartre, the Opera Garnier, and nearby boutiques. This property is particularly appealing for couples seeking a quirky yet stylish Paris escape.
4* Madison Hotel – Paris, France
The Madison Hotel sits in Saint-Germain-des-Prés, one of Paris’s most iconic neighbourhoods. With its Art Deco design and sophisticated ambiance, it offers a polished Parisian experience. Guests will find themselves surrounded by cafés, bookshops, and galleries that give the Left Bank its timeless charm. The hotel itself is intimate, with chic guest rooms, a lounge serving cocktails and light bites, and attentive service that makes guests feel at home, and is ideal for clients who want a central, elegant base steeped in local culture.
5* Rosewood Castiglion del Bosco – Montalcino, Italy
Nestled in the rolling hills of Tuscany, Rosewood Castiglion del Bosco offers a countryside experience unlike any other. Set within a historic estate, the property combines rustic charm with luxury living. Clients can stay in suites or private villas, many with their own pools, making it ideal for multi-generational families or couples seeking privacy. On-site highlights include a cooking school, spa, and one of Italy’s top Brunello wineries. For travellers seeking authentic Tuscan landscapes, culinary traditions, and relaxation, this is a truly special recommendation.
5* Viu Milan – Milan, Italy
In the vibrant Porta Volta district, Viu Milan stands out for its sleek design and rooftop pool with panoramic views over the city. This boutique property blends modern style with a warm, welcoming atmosphere. Rooms are contemporary with luxurious touches, and the hotel’s restaurant, led by a Michelin-starred chef, makes dining a highlight. The location provides easy access to Milan’s fashion district, art galleries, and nightlife. Viu Milan appeals to clients interested in both culture and style, with the added bonus of that rare rooftop pool.
5* Hotel de la Ville – Rome, Italy
Perched atop the Spanish Steps, Hotel de la Ville is one of Rome’s most enviable addresses. This Rocco Forte property combines bold design with timeless elegance, offering sumptuous rooms and suites with sweeping city views. Guests can dine at refined restaurants, sip cocktails on the rooftop terrace, or relax in the indulgent spa. With its central location, clients can easily explore landmarks such as the Trevi Fountain and Villa Borghese. This hotel is perfect for travellers who want a glamorous Roman experience with top-class service.
