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With some of the most consistently awarded beaches in the United States, St. Pete-Clearwater offers a level of beach variety that few destinations can rival. Stretching across 35 miles of powder-soft white sand along Florida’s Gulf Coast, each beach area delivers a distinct atmosphere – from energetic sunset celebrations and social beachfront scenes to peaceful, unspoilt stretches that feel like classic Old Florida.

This diversity is what makes St. Pete-Clearwater such a strong sell for agents. Rather than positioning stays purely by hotel star rating, agents can confidently match clients to the right beach personality – whether that’s lively and social, relaxed and family-friendly, or romantic and serene. With short transfer times between beaches and easy access to downtown St. Petersburg’s cultural scene, clients can enjoy very different experiences within a single destination.

Where to stay: prime beach locations

4* Clearwater Beach Sheraton Resort on Sand Key – Clearwater Beach

Set on a quieter barrier island just south of Clearwater Beach, this full-service beachfront resort offers spacious rooms, a large pool, tennis courts and Gulf-facing dining. Ideal for clients seeking calm surroundings with easy access to Clearwater’s attractions.

3* The Luce, St. Pete Beach, A Tribute Portfolio Hotel – St. Pete Beach

Retro, social and full of personality, this beachfront hotel features a lively pool scene, casual dining and direct beach access. Best suited to younger couples and friends looking for atmosphere, affordability and a fun, social beach vibe.

4* Island Grand Resort at TradeWinds– St. Pete Beach

A relaxed beachfront resort offering multiple pools, dining venues and water-based activities. With direct beach access and a laid-back atmosphere, it suits clients wanting classic Florida beach living with resort-style facilities close at hand.

3* Bellwether Beach Resort – St. Pete Beach

A more romantic, adults-friendly beachfront hotel known for its iconic rooftop rotating restaurant and uninterrupted Gulf views. Ideal for couples seeking sunset dinners, a quieter atmosphere and a refined alternative to larger resorts.

3* Barefoot Beach Club – Madeira Beach

Charming and intimate, this boutique-style, self-catering property sits just steps from the sand. Offering a peaceful, Old Florida feel, it appeals to couples and independent travellers seeking privacy, space and a slower-paced beach escape.

Tips for Travel Agents

  • Sell by beach personality: lively, laid-back, family-friendly or romantic
  • Highlight sunset-facing locations as a powerful emotional hook
  • Strong choice for repeat Florida travellers wanting something different
  • Easy to combine beach stays with downtown St. Pete culture and dining
  • Excellent winter sun option with short transfers and year-round warmth