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London is home to some of the world’s most iconic hotels, but beyond the well-trodden paths of grand five-star stays, a world of hidden boutique gems awaits. These charming properties offer a stylish and intimate alternative, with unique designs, personalised service, and prime locations close to some of the city’s best attractions. Whether looking for a Georgian townhouse in Chelsea, an art-filled retreat in Fitzrovia, or a tech-savvy hideaway in Pimlico, these boutique hotels promise a memorable stay in the heart of the capital.
5* Beaverbrook Town House
Near Sloane Square, Beaverbrook Town House brings old-school glamour to Chelsea. Set within two beautifully restored Georgian townhouses, this stylish retreat takes inspiration from London’s theatre scene—each of the 14 rooms is named after a famous West End venue, with vintage posters and theatrical memorabilia adorning the walls. Designed by Nicola Harding, the interiors blend bold colours, antique furnishings, and elegant four-poster beds. Fuji Grill, the hotel’s Japanese restaurant, is helmed by chef Alex Del and specializes in expertly crafted sushi and sashimi. Located on the bustling King’s Road, guests have easy access to the Saatchi Gallery, the designer boutiques of Duke of York Square, and the upmarket shops of Sloane Street.
4* Lime Tree Hotel
Tucked away on Ebury Street, Lime Tree Hotel is a charming boutique stay that feels more country house than city hotel. With 28 thoughtfully designed rooms featuring teal velvet headboards, ikat pillows, and warm wooden accents, it offers a cosy yet stylish retreat. The Buttery, the hotel’s all-day café, serves delicious breakfasts—think avocado toast and classic full English plates—while a tranquil walled garden provides a peaceful escape from the city bustle. Its location in Belgravia places guests within walking distance of Buckingham Palace, Green Park, and the quaint streets of Elizabeth Street, home to independent shops, florists, and artisanal bakeries.
4* Artist Residence London
For those who love an artsy, industrial vibe, Artist Residence London in Pimlico is the perfect fit. This ten-room townhouse combines exposed brick, reclaimed wood, and vintage furnishings, creating a welcoming and eclectic atmosphere. Each room is individually decorated with original artworks and luxurious touches like roll-top bathtubs and plush linens. The Cambridge Street Kitchen, the hotel’s casual eatery, serves a creative, seasonal menu in a relaxed setting. Guests are within easy reach of Tate Britain, the antiques and design shops along Pimlico Road, and the picturesque riverside walks along the Thames.
4* Batty Langley’s
Stepping into Batty Langley’s in Spitalfields feels like stepping back in time. This boutique hotel, set within a beautifully restored Georgian townhouse, embraces 18th-century elegance with its antique furnishings, four-poster beds, and deep roll-top baths. The 29 rooms are individually styled, with opulent fabrics and historic detailing, while cosy lounges, a library, and a hidden courtyard provide spaces to unwind. Located just minutes from the Old Spitalfields Market, guests can explore the area’s thriving food scene, independent boutiques, and Brick Lane, famous for its street art and curry houses.
4* The Zetter Townhouse Marylebone
A whimsical escape in Marylebone, The Zetter Townhouse is a boutique hotel with a character all its own. Its 24 rooms are filled with quirky antiques, bold fabrics, and vintage curiosities, creating a space that feels more like an eccentric private residence than a hotel. The lounge serves bespoke cocktails crafted by expert mixologists in a setting that’s part speakeasy, part drawing room. Guests can explore the stylish Marylebone High Street, visit the Wallace Collection, or take a leisurely stroll through Regent’s Park, all just moments away.
5* The Mandrake Hotel
For a boutique stay with a touch of the theatrical, The Mandrake Hotel in Fitzrovia delivers in style. This 34-room retreat is a haven for art lovers, with a rotating collection of contemporary works and immersive installations throughout the property. The rooms are adorned with plush fabrics, dark wood furnishings, and striking décor, while the lush courtyard, draped in jasmine and passionflowers, provides a tranquil escape from the city’s hustle. Located just a short walk from Soho, Oxford Street, and the British Museum, this is the ideal base for culture seekers and night owls alike.
5* San Domenico House
In the heart of Chelsea, San Domenico House is a boutique retreat that blends Italian elegance with British sophistication. Set within two grand Victorian townhouses, the 19 rooms and suites are lavishly decorated with antique furnishings, intricate tapestries, and ornate gold accents. Guests can enjoy a refined breakfast service before heading out to explore the stylish boutiques of King’s Road, contemporary art at the Saatchi Gallery, or theatre productions at the Royal Court Theatre. The hotel’s location near Sloane Square Underground Station makes it easy to explore the rest of London.
4* Eccleston Square Hotel
A boutique hotel with a high-tech twist, Eccleston Square Hotel in Pimlico fuses Georgian charm with cutting-edge technology. The 39 rooms are designed for ultimate comfort, featuring electronically adjustable Hästens massage beds, smart glass bathroom walls, and 3D TVs with an extensive media library. While the hotel doesn’t have a restaurant, guests receive personalised dining recommendations and easy access to Pimlico’s excellent culinary scene. Just a short walk from Victoria Station, guests can easily reach Buckingham Palace, the Houses of Parliament, and Westminster Abbey.
