As I look back on 2024, it’s been an exciting year. Our teams have been busier than ever, working hard behind the scenes to ensure that we continue to bring the Stuba magic that our customers have come to expect.
We have seen an outstanding 24% year-on-year growth in bookings, a testament to the incredible performance across both our top and emerging source markets. This achievement underscores the robust demand we’ve witnessed in key destinations such as the USA, UAE, Italy, Spain, Greece, Thailand, Singapore, and Indonesia. Our success in these markets is driven by our exceptional direct contracts with luxury and boutique hotels, ensuring our partners access the best accommodations at unbeatable value.
To continue delivering a seamless experience on our curated hotels booking platform, we’ve made significant investments in technology. With a dedicated R&D team of over 35 experts, we are constantly innovating to enhance user experience and solidify our position as the go-to platform for travel agents worldwide.
In parallel, we have strengthened our account management and customer service teams, ensuring that we maintain the award-winning service quality our partners expect. This year, Stuba has proudly received multiple accolades; Northern Ireland Travel Awards, Travel Bulletin and Advantage Travel Partnerships Accommodation Partner of the Year, in the UK and we were especially delighted to be a finalist at the NTIAs in Australia for the first time—a remarkable milestone for our company.
Our business development teams have also been on the ground, hosting exclusive StuBash events across more than 11 global cities including London, Dublin, Dubai and Bahrain. These events have provided us with the opportunity to celebrate and engage with some of our most valued travel agent partners, reinforcing our commitment to the travel trade community. In addition, for the first time we also hosted agents on fam trips to Lisbon and Fiji and we are planning on more of these for 2025.
Finally, as 2024 draws to a close, I want to extend my heartfelt gratitude to all Stubians—our incredible team—and to our travel trade partners for their unwavering support. Together, we are building something truly special, and your contributions are integral to Stuba’s continued success.
Thank you for being part of this journey. Here’s to reaching even greater heights in the year ahead!