The Stuba Story…

Stuba starts life as Getabed by becoming UK’s first B2B bedbank, focusing on selling Florida hotels, using phone and fax as reservation tools.

Expanded product beyond Florida by contracting hotels in rest of USA.

Started selling Canada in addition to USA, with product portfolio featuring 8000 hotels.

We launched our first online hotel booking website for travel agents.

Started selling European hotels on the platform, product now ranging 18,000 hotels.

Started selling global destinations with product portfolio expanded to 40,000 hotels.

getabed moves premises

We move into bigger premises in Brighton & Hove, UK, which becomes the launch pad for our rapid expansion.

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roomsXML saga starts here

Operations commenced with the opening of offices in the United Kingdom and India following 18 months of intense research and development to building a futuristic accommodation booking platform.

roomsXML sets the standard

We completed a 6,500-man-hour upgrade to provide a standardised, clean, and higher quality data to travel agents, including our revolutionary ‘No Duplicate hotel’ guarantee.

roomsXML goes Down Under

A marketing and customer support office was opened in Melbourne, Australia to underpin expansion plans in Asia Pacific.

getabedwins Star accommodation only supplier

getabed wins a Travel Bulletin ‘Star accommodation only supplier’ award.

Born in the USA

roomsXML opens a marketing and customer support office in Florida, USA to grow and support the demand from the North American market.

getabed features in Sunday Times UK Fast Track 100

We are featured in ‘Sunday Times Fast Track 100’, a listing of the UK’s fastest growing 100 privately owned companies over previous 3 years achieving minimum of 50% YoY growth for each of previous 3 years.

Getabed wins Star accommodation only provider

For second year in a row, we are awarded the Travel Bulletin ‘Star accommodation only supplier’, a hotly contested award category.

roomsXML rolls out online CRM

We became the first industry player to roll out an integrated online CRM system to deliver more rapid responses to travel agent queries.

roomsXML launches Map Search feature

We launched the ‘Map Search’ feature on our platform to make bookings easier and faster, directly from the map.

roomsXML opens office in Ukraine

We opened a marketing and customer support office in Kiev, Ukraine to enhance our presence in Eastern Europe.

roomsXML expands into New Zealand

We expanded into New Zealand taking advantage of our strong presence in Australia.

roomsXML goes dynamic

We started connecting directly to reservation systems of leading hotel chains across the world for last minute availability and discounted BAR rates.

roomsXML launches Preferred by Agents

We kick-started our ‘Preferred by Agents’ programme, giving travel agents confidence in booking unknown properties by using references from other travel agents.

getabed wins prestigious TTG award

We are absolutely thrilled to win TTG’s very prestigious ‘Accommodation only supplier of year’. It was a huge achievement for relentlessly supporting the travel trade for 21 years.

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roomsXML introduces Q-Push

Following the success of Retina, we introduced Q-Push, allowing travel agents to send hotel information and quotations on the go.

roomsXML unveils Retina

We became the first hotel booking system to unveil a retail interface for travel agents, empowering them to face the customers with their own branded interface inclusive of their margins.

roomsXML launches FRAME

We launched our new solution ‘FRAME’ at UITT, Kiev. Agents were excited to hang the FRAME on their home page.

roomsXML activates apartment search

It enabled travel agents to search, select and book thousands of apartments which otherwise get hidden in the huge accommodation database.

Another TTG award goes to Getabed

We couldn’t have asked for more after winning TTG’s ‘Accommodation only supplier of year’ for second year running.

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getabed wins another Star award

We were hugely excited to win our third Travel Bulletin ‘Star accommodation only supplier’ award.

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roomsXML wins IITM Awards

IITM conferred the prestigious ‘Travel Technology Product of the Year’ and ‘Best New Online Product’ awards to roomsXML.

getabed opens in Dubai

With a thirst for global expansion, we opened an office in Dubai, UAE with local sales, operations, contracting, and finance teams housed there.

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roomsXML expands in India

We expanded our India office to meet the growing demand and further improve the quality of service we provide to our customers.

roomsXML goes live with 24×7 support

We went live with 24-hour, 7-days a week, round the globe customer service, underpinning our commitment to provide industry leading service to our clients.

Dun & Bradstreet ranks roomsXML amongst 100 leading SMEs of India

Dun & Bradstreet recognised roomsXML at their SME Business Excellence Awards 2014 out of 4,000 companies.

getabedwins for record breaking third consecutive year

We became the only accommodation company in history to win TTG’s ‘Accommodation only supplier of year’ award for a record third time.

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getabed wins in Northern Ireland

Our popularity across all regions of the UK was evident after winning Northern Ireland’s “Best accommodation specialist”

roomsXML wins at India Travel Awards – West

Thanks to the support from the travel community, we received the coveted India Travel Award for the Best Innovative Product from the Western Region.

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roomsXML goes mobile

We took the power of our award-winning hotel booking engine and placed it in the hands of the travel agent. We became world’s first ‘B2B only’ system to be mobile compatible.

roomsXML enters Middle East

We made a grand start to the Middle East operations by opening an office in Dubai and participating at the Arabian Travel Market.

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getabed launches in Ireland

Following on from huge success in the UK market, getabed launch into the Irish market.

roomsXML gets ISO 9001:2008 certification

Our quality management systems were recognised by the ISO certification. The certification was done by BM TRADA, world’s leading quality certification body based in UK.

roomsXML named Innovative 100 company

Inc. business magazine recognised roomsXML amongst 100 most innovative companies and the only one from the travel industry.

WTM Global Award goes to roomsXML

A major achievement as each year only 12 companies globally are recognised with this honour for outstanding contribution in the travel & tourism industry.

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getabed wins again in Northern Ireland

For second year running we won the Northern Ireland’s “Best accommodation specialist” award. We would like to thank agents in Northern Ireland for their continued support.

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roomsXML launches theme-based vouchers

We are pleased to announce the launch of theme-based vouchers. Agents can now personalise vouchers for their guests depending on their travel plans – be it honeymoon, business trip or just a leisure holiday.

roomsXML wins ‘Leading Hotel Booking Solutions Provider

roomsXML triumphs at World Travel Awards – Asia & Australasia edition 2015, in the hotly contested category of ‘Leading Hotel Booking Solutions Provider’. The gala ceremony was held in Hong Kong.

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roomsXML bags TravelMole Asia Pacific Web Awards 2015

We were awarded ‘Best Asia Pacific Travel Wholesale Solution’ at the TravelMole Asia Web Awards 2015. The awards recognise the best web, social, mobile and travel technology deployments in the region.

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roomsXML CEO declared travel industry’s Face of the Future

Ruchir Bang, CEO of roomsXML, was declared as the Face of the Future at the India Travel Awards held in Goa, India. The honour was bestowed upon him for his pioneering role in creating roomsXML and his innovative streak to keep roomsXML ahead of the pack in the fast-changing technology world.

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Its silver at the Travel Weekly Magellan Awards, USA

We have been named as silver winner in the category of ‘Travel Agent Only Website’ at Magellan Awards presented by Travel Weekly USA, the premier award for the travel industry. The award recognises our innovations in online travel services.

Travel Agents Choice Award for getabed

UK Travel agents voted for us as ‘Best accommodation supplier’ in the Travel Agents Choice Awards.

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roomsXML innovates path breaking ‘room type matching’ feature

Hot on the innovation trail again, we became the first B2B accommodation system to launch the room type matching feature- displaying room names exactly as the hotels call them, taking a leap forward from our already strong hotel de-duplication guarantee.

roomsXML named Innovative 100 company for second year running

Our urge for continuous innovation has been recognized by Inc. magazine by naming roomsXML amongst 100 most innovative companies across all industry segments and its CEO, Ruchir Bang, as top 30 innovative CEOs.

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roomsXML wins at Travel & Hospitality Awards

We are proud to win the Travel & Hospitality Award, India for the Most Outstanding Room Booking Technology at the hands of Mr Yao Jing, Minister of China Embassy in India.

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roomsXML wins at World Travel Awards Finals

Thanks to the team’s hard work and massive support from all the client and supply partners, it’s an absolute honour to be named as the World’s Leading Hotel Booking Solutions Provider.

roomsXML wins Leading Hotel Booking Solutions Provider

We were awarded as the Middle East’s Leading Hotel Booking Solutions Provide at the World Travel Awards in Dubai.

roomsXML voted as Best Accommodation Specialist

Continued support from the travel agents resulted in yet another victory for us at the India Travel Awards. It is an honour to be voted by the trade as the Best Accommodation Specialist.

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roomsXML beefs up Central Europe

We got host of new suppliers and local DMC contracts to strengthen the inventory in central Europe, including Switzerland, Austria, Hungary, Czech Republic, etc. This will enable our travel agents to access the best accommodation inventory from the region.

roomsXML winBest Trade Only Accommodation Website

We ourselves were proud to win in the category of Best Trade Only Accommodation Website at the TravelMole UK web awards. We also sponsored the category of Best Airline Website which was won by British Airways.

Getabed celebrates 25 years

A moment to look back at an incredible story of supporting travel agents, underpinned by path breaking innovations. We are ever more determined to continue our journey with the same passion and focus for many more years to come.

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10th year at WTM for roomsXML

roomsXML celebrates its 10th year of exhibiting at WTM.

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roomsXML harnesses the power of meta-reviews

We have implemented state-of-art algorithms to analyse the review data from across the web & social media channels and benchmark hotels against each other so that travel agents can find and book the perfect hotel.

More hotel chains now directly connected with roomsXML

roomsXML announces connectivity with Banyan Tree, Coco Collection, Emaar Group, Jumeirah Group and Swiss Quality.

roomsXML releases new API version

We released the new version of our API, with enhanced features, scalability, and speed. The new API allows our clients to search by multiple hotel IDs and use advanced filters for the most optimized results.

roomsXML partners with Best Western

We are excited to formalize our relationship with Best Western Hotels. The association will bring immense value to our travel agent partners, who will gain from seamless access to the BW’s global portfolio of 4,100 hotels.

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Stuba wins Travel Bulletin Star Award

We are beyond thrilled to have been voted as Star Accommodation Provider at the Travel Bulletin awards in London.

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Stuba is born at ATM

Following the merger of roomsXML &getabed, Stuba is the brand the unified business will operate under, to ensure 1+1=3 in terms of benefits to its travel partners.

roomsXML and getabed merge

roomsXML and getabed announced their merger, bringing together two profitable and innovative businesses, who since 1991 have focused on distributing global accommodation exclusively to travel trade with its class leading service.

roomsXML releases ‘Smartest Hotel Search’

Smart search options were launched to travel agents who now have the ability to help identify the most appropriate properties for their specific customer, whether they are looking for romance, business, luxury or up to 20 human needs & characteristics.

Direct connection with Marriott

We have directly connected with Marriott International to get best real time inventory across Marriott group of hotels. This is in addition to direct connections with Jumeirah, Millennium, Shangri-la, etc.

Stuba wins World Travel Award

We are absolutely thrilled to have won World’s Leading Hotel Booking Solutions Provider 2019 at the World Travel Awards in Oman.

Stuba wins Best Hotel Booking website

We were absolutely delighted to have been announced Best Hotel Booking website at the TravelMole awards, at a ceremony in London. Competition was tough including consumer websites, so this was a fantastic award for us to win as a trade facing website.

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Stuba wins Best Accommodation Only Company at SPAA Awards

We are delighted to have been announced Best Accommodation Only Company at the SPAA Awards (Scottish Passenger Agents Association) at a ceremony in Glasgow.

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Stuba adds board basis filters

As a result of travel agent feedback, we added board basis to our array of filters, making it easier for users to find great breakfast to all-inclusive deals.

Stuba is TTG Bed bank of the Year

We are absolutely thrilled to have won ‘Bedbank of the Year’ at the TTG awards in London hosted by Jennifer Saunders.

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New swanky hub for Stuba

Our new Stuba hub in Pune, India, has everything one would expect from the heart of a fast-moving business; strengthening our global presence in the markets we operate in including India, UK, Middle East, Australia, and Eastern Europe.

Stuba wins World Travel Award

We are absolutely thrilled and delighted to have won Middle East’s Leading Hotel Booking Solutions Provider 2019 at the World Travel Awards in Abu Dhabi for the fourth consecutive year.

Stuba celebrates first anniversary

We marked the first anniversary of brand ‘Stuba’ by successfully completing the migration of former getabed and roomsXML clients onto a new common platform.

Stuba wins Accommodation Provider of the Year with UK’s largest consortia 

We are absolutely thrilled to have won Accommodation Provider of the Year at TTNG conference gala awards which took place in Budapest. Thank you so much to all the members who voted for us.

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We’ve moved to the cloud!

We have recently moved our IT infrastructure to the cloud. The benefits to our customers include improved security, increased flexibility, and service availability. With the changes that we have all had to embrace in recent months, moving to the cloud ensure that we can respond to any future rebound with speed and agility, and it will ensure that we can minimise downtime to our partner’s businesses.

Stuba launches Covid-Clean Protocol filter

We launched a ‘Covid Clean Protocols’ filter on our website to assist agents in their search for hotels that are conforming to high cleanliness and hygiene standards. In addition to the new filter, we are highlighting on the hotel listings page which hotels are following Covid-Clean Protocols, and listing the key individual protocols that hotels are following under property information.

Stuba launches campaign for the real superheroes in the UK

Following the outbreak of the global pandemic and to reward frontline healthcare workers, we were delighted to launch a scheme for travel agents to nominate frontline healthcare workers to receive a FREE hotel stay to a value of £300 either in the UK or overseas.

SPAA award goes to Stuba

We are absolutely thrilled to have won ‘Bedbank partner of the year’ at the 2021 SPAA Voice of Travel centenary awards. A big thank you to every partner that voted for us.

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Stuba guarantees HCN with every booking

Yes, It’s true! We obtain Hotel Confirmation Number (HCN) directly from the hotel, so that it guarantees your accommodation booking exists. With Stuba, it’s guaranteed with every booking and research show it reduces in-resort issues by 88%!

A walk for a cause

We all love a walk in the country at the weekend. But Stuba CCO, Matt Stuart, took it to the next level with a 100 km non-stop endurance walk and completed within 30 hours to raise funds for the Gurkha Welfare Trust and Oxfam.

Stuba wins at NI Travel Awards

We’re beaming from ear to ear over our win at the Northern Ireland Travel Awards. It really means the world to every one of us at Stuba. We never take these things for granted, and it feels even more special after the past eighteen months.

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We’re celebrating 30!

Although we are certainly in strange times, we have a celebration here at Stuba! It’s our 30th birthday. We started trading as Key Resorts in 1991 and throughout 2021 we will be celebrating our 30th year of working in partnership with travel partners.

Update to special requests

We’ve updated our special request feature to be upfront in the booking journey. Users no longer must wait until the end of the booking to fill in a form to process a special request.

Stuba wins Star Accommodation Only provider

Stuba was announced as Star Accommodation Only Provider at the Travel Bulletin Star Awards held in London. We have won this award several times over the years, so it was a lovely to be back on the stage collecting the award once again.

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Stuba announces a new era in hotel search

We’re delighted to launch our biggest innovation to date which will shake up the wholesale accommodation search space. Welcome to curated hotel results; specifically designed to help travel agents make more bookings and boost profits.

More hotel chains now directly connected with Stuba 

We are delighted to announce direct connectivity with leading hotel chains including Hilton, H10 Hotels, Centara Hotels and Minor Hotels.

Stuba wins at Travelmole Awards

We were delighted to pick up the award for Best Wholesale Booking website at the TravelMole awards at the fabulous London Transport Museum against some stiff competition. A huge thank you to everyone that voted for us.

Celebrate good times!

Long-serving staff were celebrated in a special ceremony held in our Pune office.The staff members received a trophy, a gift and handwritten cards from the senior management team who were all present for the celebration.

Stuba ceases operations in Russia and Belarus

Due to the ongoing situation in Russia, we have ceased operations in Russia and Belarus; this includes all hotels in both countries being removed from our inventory and no longer for sale and no longer selling to any clients or companies based in Russia or Belarus.

Stuba wins Star Accommodation Only Provider

Angela and Joanne took to the stage to collect the award for Star Accommodation Only Provider at the 2023 Travel Bulletin Awards. To say that we were over the moon to win this fantastic award is an understatement! Thank you to everyone that voted

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Stuba wins Best Accommodation Only Specialist

Stuba are delighted to have won the award for Best Accommodation Only Specialist at the Northern Ireland Travel & Tourism Awards this October – Friday 13th may be unlucky for some but not Team Stuba!

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Stuba wins Globe for Best Accommodation Only Provider

Stuba was voted as No 1 Accommodation Only Provider at the coveted Travel Weekly Globe Awards held in London on 12 January. It was the first time we have collected this award and was made even more special that it was voted for by travel agents.

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Stuba wins Accommodation Partner of the Year 2024

We were delighted to win ‘Accommodation partner of the year’ at the Advantage Travel Partnership Big Celebration lunch last week. Voted for by its agent members, the award was testament to the hard work of the team with all of the Advantage members, who form one of the largest agent consortia in the UK. Head of Marketing and Partnerships, Sarah Clayton-Turner, picked up the award in a glittering ceremony in London.

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Stuba wins Star Accommodation Only Provider 2024

Our Head of Marketing and Partnerships, Sarah Clayton-Turner and BDM, Lisa Charles took to the stage to collect the award Star Accommodation Only Provider at the 2024 Travel Bulletin Awards. We are thrilled to have won this for the third consecutive year! Thank you to everyone who trusted and voted for us!

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Stuba awarded Best Accommodation Only Specialist 2024

We’re over the moon to have won this prestigious award for the second year in a row at the Northern Ireland Travel & Tourism Awards! Thank you to everyone that voted for us!

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