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As the early summer season approaches, school holidays are once again driving strong travel demand across popular family destinations. For travel agents, this is one of the busiest booking periods of the year, with families looking for hotels that offer comfort, convenience, and experiences suited for all age groups.

Today’s family travellers are prioritising more than just location. Spacious rooms, pools, dining variety, kids’ activities, and easy-to-manage itineraries are becoming key factors when choosing the right hotel for a school holiday escape.

Whether it’s a beach break, a resort-led holiday, or a short city getaway, family-friendly hotels continue to perform strongly because they help make travel smoother for parents while keeping children entertained throughout the stay.

5* Atlantis The Palm – Dubai, UAE

One of Dubai’s most iconic family resorts, Atlantis The Palm continues to attract strong school holiday demand thanks to its massive waterpark, private beach, aquarium experiences, and family-friendly entertainment. The resort offers spacious rooms, multiple dining venues, kids’ clubs, and activities suited for both younger children and teenagers, making it an easy choice for longer family holidays.

5* Rixos Premium Saadiyat Island – Abu Dhabi, UAE

Set along the white sands of Saadiyat Island, this all-inclusive luxury resort is especially popular with families looking for a relaxed summer escape. Large pools, beachfront access, spacious family-friendly layouts, and extensive dining options make it ideal for parents who want everything conveniently within the resort itself.

5* The Westin Resort Nusa Dua Bali – Bali

Known for its calmer beachfront location, The Westin Resort Nusa Dua works particularly well for families seeking a slower-paced tropical holiday. The resort features spacious rooms, wellness facilities, large swimming pools, and activities for children, while still offering the comfort and reliability families expect during longer stays.

4* Park Plaza Westminster Bridge London – London

Located close to the London Eye, Big Ben, and the River Thames, this hotel is a practical option for families wanting to explore London with minimal travel time. Spacious rooms, nearby transport links, and easy access to restaurants and attractions make it especially convenient for short family stays.

4* Hilton London Metropole – London

A long-standing favourite for leisure travellers, Hilton London Metropole offers larger room options, multiple dining spaces, and excellent connectivity across the city. Its location near Paddington Station makes airport and city transfers easier for families travelling with children.

5* InterContinental Bangkok Sukhumvit – Bangkok

Positioned in one of Bangkok’s most lively districts, this luxury hotel combines premium comfort with easy access to shopping malls, dining, and transport links. Families often choose it for its spacious accommodation and convenient location for exploring the city without long travel times.

Top tips for travel agents

  • Recommend family rooms early: Larger room categories and interconnected stays sell quickly during school holidays.
  • Sell convenience to parents: Dining variety, kids’ activities, and easy transport access matter more than ever.
  • Focus on resort facilities: Pools, beaches, and activity programmes help properties convert faster.
  • Suggest slower itineraries: Families increasingly prefer relaxed travel over fast-paced multi-city trips.
  • Match the hotel to the family type: Resorts suit longer holidays, while centrally located city hotels work better for short breaks.