In an ever-evolving travel industry, some agents consistently secure more bookings, retain loyal clients, and continually seek to increase their profits. So, what’s their secret? High-performing travel agents don’t just rely on luck—they follow strategic habits that set them apart. Here’s what they do differently.
Build strong supplier relationships
It’s no secret that successful agents understand the value of strong partnerships with bed banks, airlines, and tour operators. They keep in close contact with their suppliers, they gain access to training, exclusive deals, priority availability, and insider knowledge, ensuring they always have the best options for their clients. It also pays dividends when they may encounter a problem, knowing exactly who to get in touch with and then. Suppliers can often turn to high-performing travel agents when they have fam trips on offer, first hand product knowledge can really enhance the sale of a destination and hotel.
Stay ahead of travel trends
The best agents don’t wait for clients to ask about destinations—they proactively suggest trending locations and hidden gems. Whether it’s the rise of sustainable travel, off-the-beaten-path adventures, or luxury stays, they stay informed and tailor their recommendations accordingly. Make sure you stay up to date with supplier blogs, webinars and as well as supplier and industry events which can be a great way to keep your professional networks fresh.
Use data to make smarter bookings
You have access to a lot of data, so make sure that you analyse any booking patterns, seasonal demand, and client preferences to maximise earnings. You can track repeat destinations, and booking trends to fine-tune your offerings. Utilise suppliers websites to the full e.g. if you know that you book a lot of cruise, Stuba’s cruise port curation could prove invaluable to find the right hotels quickly for your clients. Also ask your suppliers for data regarding your bookings.
Offer a personalised service
Top agents know their clients inside and out. They remember birthdays, anniversaries, and past travel preferences, ensuring every booking feels tailored. They also go the extra mile by offering add-ons like private transfers, room upgrades, and VIP perks.
Leverage technology for efficiency
Automation and smart booking tools allow top agents to work smarter, not harder. When it comes to hotels, they use trusted B2B platforms that provide instant confirmation, dynamic pricing, and easy online modifications, reducing admin time and improving service speed.
Market yourself/your agency
High-performing agents don’t rely on word-of-mouth alone. They actively promote their services on social media, email newsletters, and if budgets permit, digital ads. They showcase client testimonials, travel inspiration, and exclusive deals to keep their audience engaged.
Focus on long-term client relationships
The best agents aren’t just selling trips; they’re building trust. They follow up after travel, request feedback, and maintain regular communication, ensuring clients return for their next adventure. You could consider sending a post-trip email to clients, thanking them for their booking and offering recommendations for their next holiday.
By adopting these strategies, you can boost your bookings, strengthen client loyalty, and position yourself as a go-to travel expert. Success in the travel industry isn’t just about selling—it’s about delivering value, building relationships, and staying ahead of the curve and ultimately, your competitors.
