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When it comes to selling hotels, the trick isn’t just in listing square footage, thread count, or minibar contents. These days, travellers want more. They’re not just booking a bed for the night, they’re searching for a story, a setting, a slice of life in a new city. That’s where you come in.
Instead of rattling off the number of pools or whether there’s a Nespresso machine in the room (though yes, those things help), start painting a picture. What’s the view like when they open the curtains? Can they sip a cocktail by a rooftop pool as the sun dips below the skyline? Is there a buzzing local neighbourhood right on the doorstep, or an iconic beach a flip-flop away? Your clients want to imagine themselves there. So give them that vision.
The power of emotion in travel sales
The strongest bookings come from emotional connections. People remember how something made them feel far more than they remember square meters or bed types. Use this to your advantage. Sell the experience of waking up to the sound of waves, the smell of fresh pastries from a nearby market, or the thrill of walking to world-famous landmarks within minutes. Instead of simply saying “this hotel is centrally located,” why not go with “guests can step out of the lobby and straight into the rhythm of the city”?
Let your descriptions invite curiosity and stir the senses. When you create a vivid mental image, your clients are already halfway packed.
Let Stuba do the heavy lifting
Of course, weaving these kinds of descriptions takes time and that’s where Stuba can help make your life a whole lot easier. Our platform is designed specifically for you, travel agents, with curated hotel options worldwide. Each one is hand-picked, quality-checked, and appears on our website because they are desirable. That means fewer complaints, happier customers, and less time spent digging through generic options that just don’t hit the mark.
What sets Stuba apart is how it helps you sell smarter. The advanced filtering tools let you tailor searches to your client’s needs, be it boutique hotels with rooftop terraces, family-friendly resorts with splash parks, or luxury city stays near cultural hotspots. You can match the vibe of the trip to the right accommodation in seconds. It’s all about delivering that wow factor before they even step off the plane.
Beyond the basics: add value with insight
Here’s the thing: people don’t always remember what room had, but they’ll absolutely remember how it made them feel. A hotel that felt like a tucked-away gem, a resort where their kids didn’t want to leave the pool, or a stylish suite that became the highlight of their honeymoon, these are the memories that matter.
Stay competitive and keep clients coming back
In a world where travellers are more informed than ever, agents need to bring more than just booking capabilities to the table. You need to bring inspiration and Stuba helps you do exactly that. With detailed hotel descriptions, dynamic rates, and real-time availability, you can provide a seamless booking experience from start to finish. It’s everything you need to deliver personalised recommendations that stand out in a crowded marketplace.
So next time you’re helping a client choose a hotel, remember: you’re not just booking a room, you’re shaping a story. With a little creativity, and a lot of help from Stuba, you can help to bring that story to life.
