Accommodation specialist Stuba has announced a record-breaking sales day and week for both revenue and room nights booked, outperforming pre-pandemic levels in w/c 23 January.
Compared to the same week in 2020, the bedbank has seen a 47% increase growth in revenue and is seeing solid growth for all key leisure destinations. Overall, Stuba has reported that nearly 50% of sales are for travel from May 2023 and beyond suggesting that the early booking behaviour pattern has reverted to pre-pandemic trends. In addition, 88% of sales are for 4* and 5* properties.
Destinations seeing strong growth include Cancun/Riviera Maya +142%, Hawaii +113% and 62% for Bali and 53% for Barbados.
European destinations are also seeing strong sales with Amalfi Coast +88%, Santorini +116% and Costa del Sol +53%.
Matt Stuart, CCO, said “We’re absolutely delighted with how the year has started. To see such a strong start to sales in terms of room nights booked and revenue is really encouraging. That on top of our recent Globe award win is just the icing on the cake. We are always very grateful for all the support from our partners and agents, and we are thrilled that our industry finally seems to be returning to where it deserves to be!”