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Few destinations move to the rhythm of life quite like Tennessee. It’s a state where every note tells a story – from the birthplace of blues and rock ‘n’ roll in Memphis to the country ballads of Nashville, the soulful stages of Knoxville, and the mountain melodies of the Smokies. With world-class music, warm southern hospitality, exceptional food, and breathtaking scenery, Tennessee truly hits all the right notes.
For clients chasing rhythm, culture, and scenic charm, Stuba’s curated hotel collection makes it easy to craft itineraries that strike the perfect chord.
Nashville – the beat of Music City
In Nashville, music isn’t just a pastime – it’s a way of life. The city’s heartbeat pulses through Broadway’s honky-tonks, where live bands perform day and night. Clients can trace the history of country music at the Country Music Hall of Fame, take a backstage tour of the Grand Ole Opry, or step inside RCA Studio B, where icons like Elvis Presley and Dolly Parton once recorded.
Beyond the music, Nashville offers creativity in every corner, from the boutiques and galleries of 12South to the buzzing restaurants of The Gulch. Foodies can tuck into Nashville’s fiery hot chicken, while art lovers will enjoy the Frist Art Museum’s exhibitions housed in a stunning Art Deco building.
Memphis – where music lives on
Memphis holds a special place in America’s musical soul. On Beale Street, live blues pours from open doorways, while Sun Studio – where Elvis, Johnny Cash, and Jerry Lee Lewis recorded their first hits – remains a shrine for music fans. Visitors can step into Graceland to experience the legacy of the King of Rock ‘n’ Roll or explore the Stax Museum of American Soul Music, which celebrates the city’s influence on generations of artists.
Along the Mississippi River, the rhythm continues with scenic riverfront parks, laid-back eateries, and rooftop bars that keep the music playing long after sunset. In Memphis, every note, mural, and melody tells part of a story that still shapes the sound of America.
Chattanooga – The Scenic City
Set along the Tennessee River and surrounded by mountains, Chattanooga perfectly blends outdoor adventure with urban creativity. Clients can take the Incline Railway to the summit of Lookout Mountain, visit the Tennessee Aquarium, or wander through the Bluff View Art District, home to artisan cafés and galleries.
At night, the city’s Southside comes alive with live music, breweries, and rooftop bars. It’s a compact, walkable destination ideal for clients who want a balance of nature, culture, and nightlife – with a friendly, small-town atmosphere.
Knoxville – Calling the Curious
Knoxville’s new tagline says it best: Calling the Curious. This lively city rewards those who love to explore. Market Square buzzes with live music, family-friendly dining, and street performers, while the nearby Old City overflows with indie venues and creative energy.
Families and adventurers alike can enjoy World’s Fair Park, the observation deck of the Sunsphere Tower, or nature escapes just beyond the city at Ijams Nature Center. Blending art, history, and a relaxed southern spirit, Knoxville invites visitors to discover something new around every corner.
The Great Smoky Mountains – nature’s harmony
For travellers looking to trade the stage lights for starlight, the Great Smoky Mountains deliver serenity in abundance. The region’s winding trails, waterfalls, and wildlife make it a paradise for hikers and photographers. Towns like Gatlinburg and Pigeon Forge add fun and family appeal with attractions like Ripley’s Aquarium, mountain coasters, and Dollywood – Dolly Parton’s beloved theme park celebrating music, heritage, and southern culture.
Whether it’s scenic drives through misty valleys or evenings by a firepit, the Smokies showcase Tennessee’s natural beauty at its best.
Where to stay in Tennessee
From grand city landmarks to chic boutique hotels and relaxing mountain retreats, Tennessee’s accommodation options are as diverse as the state itself. Whether your clients want to stay in the heart of the action or surrounded by scenic beauty, Stuba has a property to match every mood, itinerary, and travel style. Here’s just a selection of standout stays available to book now.
5* The Hermitage Hotel – Nashville
A Nashville landmark since 1910, this elegant hotel pairs timeless architecture with modern luxury. Guests enjoy spacious rooms, the renowned Drusie & Darr restaurant by Jean-Georges, and a prime location near Ryman Auditorium and Broadway.
4* Hutton Hotel – Nashville
Located in Midtown, this stylish boutique property features chic interiors, an on-site live music venue, and eco-friendly touches. It’s within easy reach of Music Row and The Gulch’s trendy restaurants and bars.
4* The Peabody Memphis – Memphis
An institution of southern sophistication, The Peabody is famed for its daily duck parade and rooftop parties. Its grand lobby, upscale dining, and proximity to Beale Street make it a perfect downtown stay.
3* Hyatt Centric Beale Street Memphis – Memphis
Sleek and contemporary, this riverside hotel offers stylish rooms, a rooftop pool and bar, and sweeping views of the Mississippi. Ideal for clients who want to be in the heart of the city’s nightlife.
4* The Edwin Hotel, Autograph Collection – Chattanooga
Art-forward and intimate, The Edwin sits by the Tennessee River with a rooftop bar, indulgent spa, and easy access to Walnut Street Bridge and the Bluff View Art District.
3* The Chattanoogan Hotel, Curio Collection by Hilton – Chattanooga
Combining modern design with warm hospitality, this downtown property offers a spa, rooftop terrace, and restaurant serving locally inspired cuisine – all close to the Aquarium and Southside’s entertainment spots.
4* Dollywood’s DreamMore Resort and Spa – Pigeon Forge
A family favourite offering rustic-luxe rooms, a serene spa, indoor and outdoor pools, and exclusive theme park benefits such as early entry and free shuttle service.
4* The Tennessean Hotel – Knoxville
Sophisticated and centrally located, The Tennessean features refined rooms with mountain views, a chic restaurant, and proximity to Market Square and the Knoxville Museum of Art.
Tips for Travel Agents
- Sell Tennessee as a journey through music history – Encourage clients to combine Nashville and Memphis for the ultimate rhythm-and-blues experience.
- Highlight diversity – From mountains and rivers to cities and small towns, the state offers an easy self-drive adventure with something for everyone.
- Promote local flavour – Clients can sample Nashville hot chicken, Memphis BBQ, and Tennessee whiskey on food and distillery tours.
- Perfect for families – Dollywood, the Smoky Mountains, and kid-friendly attractions in Chattanooga and Memphis make it ideal for multi-generational travel.
- Pair with neighbouring states – Tennessee connects easily to Georgia, Alabama, and Kentucky, making it great for extended southern itineraries.
