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Sometimes, just one more night can make all the difference. For your clients, it means more time to unwind, explore, and enjoy their holiday to the fullest. For you, it means a simple yet effective way to boost your earnings without having to upsell a bigger package or add complicated extras. The beauty of extending a stay is that it often feels like a small change to the client but brings big benefits to both them and your bottom line.

Here’s how smart agents are making ‘one more night’ their secret weapon and how you can do the same.

Plant the seed early

As with any upgrade, timing is everything. The best time to suggest an extra night is before the booking is finalised, when the client is still in planning mode and open to ideas. Once travel dates are locked in, extending becomes more complicated.

So how do you introduce it? Try phrases like:

  • “Many of my clients wish they’d stayed one more night, it gives them time to actually relax at the end.”
  • “Flights are usually less expensive midweek, do you want me to check if an extra night would bring down the airfare?”
  • “With five nights, they’ll just be settling in. Six gives them a proper full-day experience in destination.”

It doesn’t feel like a hard sell, more like savvy, thoughtful advice. And that’s exactly how it should be.

Show the value

Clients don’t always realise how much they’re already investing in the trip with flights, transfers and time off work. Framing one more night as a way to maximise the value of all that effort can be incredibly effective.

If they’re flying long-haul, explain how one extra night makes the time zone adjustment worthwhile. If it’s a city break, point out how that additional day gives them a chance to explore at a slower pace, enjoy a long lunch, or visit that one last must-see museum without rushing.

Even better, use price to your advantage. If the additional night is off-peak, discounted, or part of a longer-stay offer, highlight that it could cost less than they expect. With Stuba, it’s easy to spot great-value rates on extended stays and pass that saving on to your client.

Tailor your message to the traveller

Personalising the pitch makes it more powerful. For example:

  • Families love knowing they don’t have to squeeze everything into a tight itinerary. An extra night helps them avoid the stress of cramming everything into a few days.
  • Couples often appreciate the chance to enjoy a slow morning, a spa treatment, or one last romantic dinner without feeling rushed.
  • Solo travellers or digital nomads might value the flexibility and peace of mind that comes from a gentler check-out rhythm.

When you connect the benefit of that one extra night to how your client likes to travel, the decision feels more like a treat than a tactic.

Use “real talk” examples

Clients respond well to reassurance and real-life context. Sharing stories like “I had a couple who added one more night and said it was the best decision of the whole trip” helps paint a picture. You’re not selling them on the theory of extra nights, you’re offering proof that it’s a move seasoned travellers recommend.

And if the return flight is at an awkward time? Suggest turning the final day into something they’ll actually look forward to. A late checkout, a lazy lunch, a beach stroll – so much better than killing time in an airport lounge.

Let Stuba do the legwork

Time is money and extending a stay doesn’t have to mean extra work for you. Stuba.com makes it easy to find availability, compare rates, and spot deals that support longer durations. Our curated content and real-time pricing help you work faster and smarter so you can spend less time searching, and more time selling.

Final thought: small change, big impact

Convincing a client to extend their stay by just one night might not feel like a dramatic move but over time, it adds up. Not just in revenue, but in loyalty. Clients remember the agent who suggested something that genuinely improved their holiday. They remember feeling like they were looked after, not just booked in.

So next time you’re building an itinerary, don’t just think about room type or board basis. Think about the clock. Ask yourself “what would one more night add to this experience?” Chances are that the answer is: a lot.