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Let’s face it—travellers don’t always know what they want until you show them what they could have. That’s where upselling becomes an art. As a smart travel agent, you’ve got the power to turn a standard booking into something that feels bespoke, luxurious, and unforgettable, all while boosting your commission. Whether it’s a sea-view upgrade or adding half board to make mornings easier, there’s real value to be found, for both you and your client.
Know the value, sell the experience
Upselling isn’t about pushing the most expensive option, it’s about showing clients the added value. A deluxe room might mean a better night’s sleep, extra space for the kids, or a balcony with a sunset they’ll never forget. Likewise, including breakfast or opting for an all-inclusive plan can save your client money once they’re on-site; who doesn’t love the simplicity of knowing everything’s covered?
By painting a picture of what the upgrade offers in terms of comfort, convenience, and overall experience, you’re not just selling a product – you’re selling memories. The trick is to be specific. Instead of saying “superior room,” say “superior room with panoramic skyline views and access to the executive lounge.”
Timing is everything
The best moment to upsell is right when the client is in the decision-making mindset, typically just after they’ve shown interest in a specific property. This is your golden opportunity to highlight what a small upgrade can add to their stay. Position it as a savvy choice rather than an indulgent splurge, especially if the price difference is minimal compared to the benefits.
Make it personal
Tailor your suggestions to your client’s profile. Honeymooners? That jacuzzi suite might be worth every penny. Families with little ones? A room with a kitchenette or access to a kids’ club will be much appreciated. Business travellers? Breakfast included and a quiet room with a work desk can make all the difference.
This is where your expertise and intuition come into play; use what you know about your clients to guide your recommendations naturally.
Why book with Stuba?
This is where Stuba becomes your secret weapon. With access to thousands of hand-picked properties worldwide, you can easily compare room categories, check out detailed descriptions, and see what’s available in terms of board upgrades. The platform is designed specifically with agents in mind; no consumer distractions, no mixed messaging – just clear, real-time information to help you make better bookings.
Stuba’s filters make it incredibly easy to pinpoint room types and board options that match your client’s needs. Want to find a hotel with suites and half board in Dubai? Done. Looking for beachfront rooms with all-inclusive options in Mexico? No problem. Our curated product range ensures that you’re not wading through irrelevant listings, every property is chosen based on quality and reliability.
Every upgrade means an uplift in the total booking value, which can mean more commission in your pocket, too. Stuba’s competitive rates, dynamic pricing, and clear breakdowns help you maximise every booking. Plus, they give you access to insider deals and exclusive offers that can give you an edge over the competition.
Final thoughts
Upselling isn’t just about earning more, it’s about delivering better travel experiences. Clients walk away happier, their holidays feel more tailored, and they’re more likely to return to you for future bookings. With the right platform and a personal approach, upselling becomes less of a sales tactic and more of a service enhancement.
