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Every agent has their trusted ‘go-to’ hotels in each destination. But what about other hotels? Our Trending Curation highlights the properties being booked right now by fellow travel agents around the world. These popular, tried-and-tested hotels could easily become your new favourites. And if you’re booking in a destination that you’re less familiar with, our Trending Curation is the perfect place to start – giving you instant insight into what other agents are confidently recommending and booking today. Here’s some of our current trending hotels from around the world. From Florence’s romantic rooftops to the timeless beauty of the Nile, here’s our curated list of stays that are making waves this season.

4* KRAFT – Florence, Italy

A classic gem in the heart of Florence, KRAFT is known for its intimate Italian charm and modern comforts. Guests can soak up panoramic city views from the stunning rooftop terrace, complete with a seasonal pool and bar. The in-house Terrazza Rossini restaurant serves authentic Tuscan dishes prepared with locally sourced ingredients. Perfectly positioned near the Arno River and Florence’s cultural landmarks like Ponte Vecchio and the Uffizi Gallery, it’s ideal for travellers wanting a blend of art, history, and quiet sophistication.

5* The Balmoral – Edinburgh, United Kingdom

Standing proudly on Princes Street, The Balmoral is an Edinburgh icon. With its grand clock tower and castle views, it offers old-world charm paired with impeccable Scottish hospitality. Guests can unwind at the award-winning Balmoral Spa, indulge in Michelin-starred dining at Number One, or enjoy afternoon tea in the Palm Court. Its central location makes it perfect for exploring the Royal Mile, Edinburgh Castle, and local whisky bars, an elegant retreat for luxury seekers and city explorers alike.

4* Amari Phuket – Thailand

Perched on a private peninsula overlooking Patong Bay, Amari Phuket brings together tranquillity, sea views, and Thai warmth. Guests can relax in spacious ocean-facing rooms, rejuvenate at the Breeze Spa, or enjoy authentic Thai cuisine at Rim Talay. The resort features two infinity pools, a private jetty for water sports, and a short stroll to Patong Beach’s lively nightlife and markets. Whether for families or couples, it’s a peaceful haven with easy access to Phuket’s vibrant side.

5* Souq Waqif Boutique Hotels by Tivoli – Doha, Qatar

A unique collection of nine heritage-inspired properties, Souq Waqif Boutique Hotels by Tivoli offers an immersive stay in the heart of Doha’s most famous market. Each hotel is designed with distinct Qatari architecture, combining traditional décor with modern comforts. Guests can enjoy rooftop pools, hammams, and fine Arabic cuisine at Al Terrace. Just steps away from the bustling Souq Waqif, the Museum of Islamic Art, and the Corniche, this is the perfect stay for travellers seeking culture and convenience.

5* Crowne Plaza Istanbul – Old City, Turkey

Ideally located near Istanbul’s historic landmarks, Crowne Plaza Istanbul Old City blends Ottoman elegance with modern comfort. The beautifully designed rooms reflect Turkish artistry, while the Lale Restaurant offers Mediterranean and local delicacies. Guests can unwind in the traditional Turkish hammam, sauna, or indoor pool after a day of exploring the Grand Bazaar, Blue Mosque, and Hagia Sophia, all just minutes away. It’s an excellent choice for travellers who appreciate a mix of history and luxury.

5* Fairmont Nile City – Cairo, Egypt

Soaring above the River Nile, Fairmont Nile City is a sophisticated urban sanctuary in the heart of Cairo. The hotel features elegant Art Deco interiors, a rooftop Sky Pool overlooking the Nile, and an impressive array of restaurants, including Saigon for Asian fusion and L’Uliveto for Mediterranean cuisine. The Willow Stream Spa offers signature treatments inspired by ancient Egyptian wellness rituals. Located close to Cairo Tower and the Egyptian Museum, it’s perfect for both leisure and business travellers looking for luxury with a local touch.

5* Hilton Cairo Nile Grand – Cairo, Egypt

Set along the River Nile, Hilton Cairo Nile Grand pairs contemporary design with warm hospitality. Guests can unwind in spacious rooms with breathtaking river views, indulge in international dining, or rejuvenate at the world-class spa. A standout option for travellers seeking modern luxury in the heart of Cairo.

Tips for Travel Agents:

  • Highlight diversity: These hotels span cultures and continents, perfect for clients seeking distinctive global experiences.
  • Promote local character: Each property reflects its destination, from Florence’s artistic charm to Cairo’s riverside glamour.
  • Target varied travellers: Suggest Amari Phuket for leisure seekers, The Balmoral for luxury enthusiasts, or Souq Waqif for culture lovers.
  • Sell the experience: Emphasise unique offerings like rooftop views, spas, and fine dining, features that elevate a stay into a story worth sharing.