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Tennessee is a state of striking contrasts – a place where mountain mist meets musical legend, and natural wonders blend seamlessly with deep-rooted culture. From the soaring peaks of the Smokies to the neon-lit stages of Nashville and Memphis’s soulful rhythm, it’s a destination that delivers beauty, heritage, and heart in equal measure.
Clients can hike through pristine national parks by day, then unwind to live blues and country tunes by night. With world-class museums, historic trails, and breathtaking landscapes, Tennessee’s appeal stretches from city skylines to quiet country roads – and Stuba has the perfect stays to match every moment.
Nashville – history and harmony
Beyond its famous honky-tonks, Nashville is steeped in culture. The Ryman Auditorium and Country Music Hall of Fame showcase the city’s legendary past, while The Parthenon in Centennial Park nods to its nickname, “the Athens of the South.” Clients can stroll through the creative streets of The Gulch and 12South, where boutique shops and murals meet artisanal cafés and studios.
For a dose of natural serenity, Radnor Lake State Park and Cheekwood Estate & Gardens offer peaceful escapes just minutes from downtown. Nashville’s ability to balance energy with elegance makes it an irresistible stop on any Tennessee journey.
Memphis – soul, story, and the Mississippi Riverfront
Memphis moves to its own rhythm, where every street corner hums with history and soul. On Beale Street, live blues fills the air, while Graceland offers a glimpse into Elvis Presley’s world. The National Civil Rights Museum, located in the former Lorraine Motel, stands as one of America’s most powerful landmarks – a moving testament to courage and change.
The Mississippi Riverfront provides a picturesque backdrop for strolls, cycling, and riverboat cruises, connecting the city’s heritage with its natural beauty. Nearby Overton Park and the Memphis Brooks Museum of Art offer culture and calm amid the city’s creative energy. Memphis continues to be a place where the stories of sound, struggle, and soul intertwine – all set to the flow of the mighty river that defines it.
Chattanooga – adventure with a view
Known as the “Scenic City,” Chattanooga offers outdoor adventure with a side of culture. Lookout Mountain’s attractions – including Ruby Falls, Rock City Gardens, and the historic Incline Railway – are must-sees for families and nature enthusiasts alike.
Back downtown, the Tennessee Aquarium and Hunter Museum of American Art reflect the city’s commitment to both conservation and creativity. With its riverside walking paths, murals, and lively Southside arts scene, Chattanooga is an inspiring mix of outdoor fun and urban flair.
Knoxville – heritage and heart
Knoxville’s combination of old and new makes it a natural fit for travellers who want culture without crowds. The East Tennessee History Center and Blount Mansion tell stories of early settlers, while Market Square and the Old City pulse with live music and local art.
Just beyond the city, Ijams Nature Center and House Mountain State Natural Area invite exploration, hiking, and kayaking – proof that nature is never far from Knoxville’s creative core. It’s a place where southern hospitality meets genuine local spirit.
The Great Smoky Mountains – nature’s masterpiece
The Great Smoky Mountains National Park is the crown jewel of Tennessee’s natural beauty. With mist-covered peaks, cascading waterfalls, and over 800 miles of hiking trails, it’s the most visited national park in the U.S. Clients can drive along Newfound Gap Road, explore Kuwohi for sweeping views, or take a scenic stroll through Cades Cove to spot deer and black bears.
Nearby Gatlinburg and Pigeon Forge add a touch of fun with attractions like Anakeesta, SkyLift Park, and Dollywood, while local distilleries and crafts keep mountain traditions alive. It’s Tennessee’s most photogenic playground – ideal for couples, families, and adventure-seekers alike.
Where to stay in Tennessee
From historic icons to mountain hideaways, Tennessee’s accommodation options perfectly mirror its mix of culture and landscape. Whether your clients prefer elegant city hotels, river-view retreats, or rustic resorts surrounded by nature, here’s a selection of handpicked stays that capture the essence of the Volunteer State.
4* JW Marriott Nashville – Nashville
A luxury urban retreat featuring sleek rooms, a rooftop pool, and fine dining at Bourbon Steak by Michael Mina. Steps from the Music City Center and Broadway, it’s ideal for clients who want elegance at the heart of the action.
3* The Joseph, a Luxury Collection Hotel – Nashville
Blending art and design, this refined property offers Italian-inspired dining at Yolan, a rooftop pool, and a stunning spa. Its location in SoBro makes it perfect for exploring Nashville’s cultural highlights.
4* The River Inn of Harbor Town – Memphis
An intimate boutique hotel overlooking the Mississippi River. Guests enjoy romantic rooms, southern dining at Paulette’s Restaurant, and tranquil views just minutes from downtown.
5* Central Station Hotel Memphis, Curio Collection by Hilton – Memphis
Housed in a historic train station, this hotel celebrates Memphis’s musical roots with an on-site vinyl record collection and stylish bar. A short walk from Beale Street and South Main’s art scene.
3* Hotel Indigo Chattanooga Downtown – Chattanooga
Charming and contemporary, this hotel offers locally inspired décor, a popular southern bistro, and a relaxed vibe close to the Tennessee Aquarium and riverfront attractions.
3* The Read House Historic Inn & Suites – Chattanooga
Dating back to 1872, this storied property combines old-world elegance with modern comforts. Guests love the stately lobby, indoor pool, and its legendary steakhouse, Bridgeman’s Chophouse.
Tips for Travel Agents
- Promote variety – Tennessee offers mountains, music, art, and history, making it easy to appeal to multiple traveller types in one itinerary.
- Encourage self-drive routes – Clients can explore cultural cities and scenic parks on a single trip, with short, scenic drives between destinations.
- Highlight year-round appeal – From summer hiking to winter mountain views and spring festivals, Tennessee shines in every season.
- Mix nature with culture – Pair outdoor adventures with museum visits or live shows for balanced itineraries.
- Perfect for couples, families, and explorers – Tennessee’s variety makes it one of the easiest states to sell to mixed-interest groups.
