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Three busy days, countless conversations and another fantastic opportunity to connect with the global travel industry. WTM London 2026 certainly didn’t disappoint!

From 3–5 November, the Stuba team joined colleagues from Yanolja Go Global at ExCeL London for one of the travel industry’s biggest annual events.

With travel professionals from across the world coming together under one roof, it was a brilliant opportunity to catch up with familiar faces, make new connections and share ideas about the opportunities ahead.

Putting Connections at the Heart of WTM

For us, one of the most valuable parts of WTM is the chance to meet people face-to-face.

Throughout the three days, our team enjoyed conversations with travel agents, industry partners and suppliers, discussing everything from evolving traveller expectations to the importance of having the right accommodation options and reliable support.

It was particularly good to reconnect with existing partners, hear their feedback and understand more about what matters to them and their customers.

And, of course, there were plenty of new introductions too!

Supporting Travel Agents in a Changing Market

As the travel industry continues to evolve, one thing remains constant: travel agents need trusted partners who can help them deliver the best possible experience for their clients.

WTM provided an ideal opportunity to highlight what Stuba brings to the table, including:

  • A world of accommodation: A carefully curated selection of 3–5-star properties across destinations worldwide.
  • Competitive nett rates: Giving agents the flexibility to price accommodation to suit their business.
  • 24/7 support: Our dedicated in-house team is available around the clock, whenever assistance is needed.
  • Trade-only expertise: Supporting travel professionals since 1991, with a continued focus on making accommodation bookings easier.

Just as importantly, the conversations gave us valuable insight into the challenges, priorities and opportunities facing our partners as they look ahead to 2027.

A Fantastic Team Effort

Being part of the Yanolja Go Global stand gave us the opportunity to connect with colleagues and partners from across the wider business, exchange ideas and showcase our shared commitment to supporting the travel industry.

Between meetings, conversations and the buzz of the exhibition floor, there was certainly no shortage of activity!

Events like WTM are also a reminder that, despite all the technology and innovation shaping our industry, personal relationships remain at the heart of what we do.

Until Next Year!

As another WTM London comes to a close, we’d like to say a huge thank you to everyone who took the time to visit us, share their thoughts and catch up with the team.

We’ve returned with plenty of ideas, valuable conversations to follow up on and renewed enthusiasm for the opportunities ahead.

If we didn’t get the chance to connect at WTM, we’d still love to hear from you. Whether you’re already booking with Stuba or would like to discover more about how we can support your accommodation needs, our team is always happy to help.

Visit Stuba.com to explore our worldwide accommodation offering and discover how we can support your business.

Here’s to more great connections, exciting opportunities and another successful year ahead!