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Michigan is made for road trips – and that’s exactly how agents should be positioning it.

With manageable driving distances, well-maintained roads and scenic routes that hug lakeshores and pass through charming towns, it’s a destination that naturally lends itself to a fly-drive itinerary. Clients can experience real variety without long travel days, making it ideal for those who want to explore without feeling rushed.

For UK travellers, with daily direct flights from London Heathrow into Detroit Wayne County with Delta Airlines, everything is easily accessible from one entry point – removing the need for additional internal flights and making the overall journey feel seamless.

Stop 1: Detroit – culture, music and a strong start

Detroit works as both a gateway and a destination in its own right, and is well worth a two-night stay at the beginning of any itinerary.

Clients can explore the Detroit Institute of Arts, home to an impressive global collection, or discover the city’s rich musical heritage, which continues to shape its creative scene today. The revitalised downtown and waterfront areas offer a growing mix of restaurants, bars and entertainment, while sports fans can catch major league games depending on the season.

This first stop sets the tone, giving clients a sense of place before heading into Michigan’s more scenic regions.

The journey north – scenic and easy

One of Michigan’s biggest selling points is how enjoyable the journey itself can be.

Driving north from Detroit, the landscape gradually shifts from urban to open countryside, with forests, lakes and small towns creating a relaxed and distinctly different feel. It’s an easy drive that doesn’t feel rushed, allowing clients to stop along the way if they choose.

Optional stops such as Ann Arbor or Holland can be added to personalise the itinerary – whether clients are looking for a lively university town or a charming lakeside destination with European influences.

Stop 2: Traverse City – coastlines, wine and relaxation

Traverse City marks a clear change of pace and is often a highlight for clients.

Set along Grand Traverse Bay, it offers a blend of beaches, outdoor activities and a growing food and wine scene. Clients can spend their time sailing, kayaking or simply relaxing by the water, while nearby vineyards and orchards provide opportunities for tastings and scenic drives.

Seasonal events, including the National Cherry Festival, bring an added layer of energy during the summer months. In 2026, the festival celebrates its 100th anniversary and will run from July 4 to July 11, featuring parades, live entertainment and local food experiences. Autumn, meanwhile, offers colourful foliage and a quieter, more laid-back atmosphere.

It’s a destination that works equally well for couples, families and groups – making it a versatile and highly sellable stop.

The final stretch – building anticipation

The drive from Traverse City to Mackinaw City takes around three hours and builds anticipation for what’s to come.

This part of the journey feels more remote and scenic, with glimpses of the Great Lakes and a sense of moving towards something completely different.

From Mackinaw City, clients leave their car behind and take a short ferry ride across to Mackinac Island – a simple transition that adds to the overall experience.

Final stop: Mackinac Island – a true highlight

Mackinac Island is often the standout moment of any trip.

With cars banned, the island offers a slower, more nostalgic way of travelling. Clients can explore by bike, on foot or via horse-drawn carriage, taking in the island’s historic buildings, scenic viewpoints and waterfront paths.

The pace here is intentionally different, making it the perfect place to unwind after a multi-stop journey. Whether it’s cycling around the island, visiting historic forts or simply enjoying the atmosphere, it provides a memorable and distinctive end to the itinerary.

Why this itinerary works so well

Each stop offers something different – from city culture to coastal relaxation to unique island experiences – without feeling disjointed or overly complex. Travel times are realistic, transitions are smooth, and the overall journey feels immersive rather than rushed.

For agents, it’s an easy itinerary to recommend and adapt depending on client preferences. It also pairs particularly well with a Canada extension, with multiple border crossings between Michigan and Ontario – currently up to four passport control points – and a fifth to come with the new Gordie Howe International Bridge. This makes it an ideal twin-centre option for clients looking to combine the USA and Canada in one trip.

Where to stay

To help bring this itinerary to life, here are some well-located properties at each key stop, making it easy to build a seamless and comfortable multi-stop journey.

4* The Westin Book Cadillac Detroit

A landmark hotel combining historic architecture with modern comfort. Located in downtown Detroit, it offers spacious rooms, excellent facilities and easy access to key attractions, making it a reliable and well-positioned base.

3* Courtyard by Marriott Traverse City

A modern, well-equipped hotel offering comfortable rooms, an indoor pool and a convenient location close to both downtown and surrounding natural attractions. Ideal for clients wanting a balance of comfort, value and accessibility.

3* Hotel Indigo Traverse City

A stylish boutique hotel near the waterfront, featuring contemporary rooms and a rooftop bar with bay views. Perfect for clients looking to combine location, atmosphere and easy access to the area’s dining and outdoor experiences.

Tips for Travel Agents

  • Recommend 7–10 nights to fully enjoy the route without rushing.
  • Position as a scenic USA road trip with real variety.
  • Suggest 2–3 nights per stop for a balanced pace.
  • Encourage early ferry bookings for Mackinac Island in peak season.
  • Add optional stops like Ann Arbor or Holland to tailor the itinerary.