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One of Michigan’s biggest selling points is its range of experiences. It’s a destination that allows agents to combine their clients travel interests into one seamless itinerary, appealing to a wide range of travellers without needing to change countries or take additional flights.

From vibrant cities and cultural hubs to remote wilderness and scenic coastlines, Michigan offers depth as well as variety, making it easy to tailor trips based on interests, pace and travel style.

Detroit: culture, creativity and heritage

Detroit is often the starting point for a Michigan itinerary, offering far more than many clients expect.

Beyond its automotive legacy, the city is home to the Detroit Institute of Arts, with over 65,000 works across its galleries, alongside a rich musical heritage that continues to influence its creative scene today.

Neighbourhoods across the city are evolving, with independent restaurants, galleries and live music venues adding to its appeal. It’s particularly well suited to clients who enjoy destinations with character, history and a growing food scene.

The Upper Peninsula: vast, remote and immersive

For clients looking to go beyond the expected, Michigan’s Upper Peninsula offers a completely different experience.

Separated from the Lower Peninsula and surrounded by Lake Superior, Lake Michigan and Lake Huron, this region feels vast, uncrowded and deeply connected to nature. Forests, inland lakes and dramatic shorelines create a strong sense of escape – ideal for nature lovers, adventure travellers or those simply looking to disconnect.

It’s a destination that works particularly well for clients who have already visited more mainstream US locations and are looking for something new.

Pictured Rocks: a natural showstopper

One of the Upper Peninsula’s standout highlights is Pictured Rocks National Lakeshore.

Famous for its colourful sandstone cliffs, waterfalls and crystal-clear waters, it offers a visually striking landscape that feels unlike anywhere else in the USA. Clients can explore via boat tours, hiking trails or kayaking, making it suitable for both active travellers and those who prefer a more relaxed pace.

Nearby, Munising acts as a practical base, with easy access to the lakeshore and surrounding natural attractions.

Ann Arbor: lively, creative and easy to explore

Back in the Lower Peninsula, Ann Arbor offers a completely different energy.

As the home of the University of Michigan, it has a vibrant, youthful atmosphere, with a strong arts scene, independent shops and a diverse dining offering. Tree-lined streets and walkable neighbourhoods make it easy for clients to explore at their own pace.

It’s a great addition to an itinerary, particularly for clients who enjoy cultural experiences with a relaxed, local feel.

Holland: European charm with a lakeside twist

Holland brings a softer, more picturesque element to a Michigan itinerary.

Known for its Dutch heritage, the town is famous for its annual Tulip Time Festival, which in 2026 takes place from May 1 to May 10. Spanning 10 days, the festival showcases over five million tulips in bloom, alongside parades, Dutch dancing, fireworks and cultural events held across the city, mostly within a short distance of downtown.

Combined with its location on Lake Michigan, Holland offers beautiful beaches alongside culture and charm. It’s particularly appealing for couples and families looking for a relaxed, scenic stop.

Why this mix works for agents

Michigan’s variety allows agents to build itineraries that feel layered and personalised.

Clients can move from city culture to remote nature, then into charming towns and coastal settings – all within one trip. This flexibility makes it easy to adapt based on client preferences, whether they prioritise relaxation, exploration or cultural experiences.

Where to stay

Here are some carefully selected properties that reflect the variety of experiences Michigan offers, from characterful city stays to practical bases for exploring the great outdoors.

4* Detroit Foundation Hotel, Detroit

Set in a former fire department headquarters, this characterful hotel blends industrial heritage with contemporary design. Thoughtfully styled rooms, a popular restaurant and central location make it a standout option for clients seeking a distinctive and memorable city stay.

3* Holiday Inn Marquette

A comfortable and well-located base in Michigan’s Upper Peninsula, offering easy access to Lake Superior, hiking trails and outdoor activities. With practical amenities and on-site dining, it’s ideal for clients focused on exploring the region’s natural beauty.

4* Graduate Ann Arbor

A vibrant, design-led hotel inspired by the local university, featuring stylish interiors and a central location. Perfect for clients wanting to experience Ann Arbor’s lively atmosphere, independent shops and diverse dining scene.

Tips for Travel Agents

  • Combine urban culture with outdoor adventure for maximum appeal
  • Position the Upper Peninsula as a hidden gem for repeat USA travellers
  • Highlight Pictured Rocks as a standout visual experience
  • Use Ann Arbor and Holland to add variety and balance to itineraries